What’s it about?
Are you a business owner, sales manager, or marketing director whose primary responsibility is to drive sales revenue? Bottom-line—you need to “hit the numbers.”
Of the many tools and techniques at your disposal for achieving sales results, the sales contest is a popular and effective option. Running a sales contest not only energizes your sales force—it boosts sales and profits over a specific, usually short, period of time.
This eBook provides practical advice on designing and implementing a sales contest to drive results and meet your organization’s goals.
Here what the experts are saying…
“Mark and Marci succinctly capture the essential principles of a sales contest which supports both sales force motivation and marketing ingenuity.”
John Fox, author of Marketing-Playbook:
The Definitive Guide to B2B Marketing
“Over the years I have seen too many sales leaders attempt, in a rogue fashion, to design a sales contest with little or no guidance. This eBook is concisely packed with solid advice for designing effective sales contests that work!”
Joseph S. Laipple, author of Precision Selling:
A Guide for Coaching Sales Professionals
“If you’re a sales leader looking to provide focus and sales force motivation, Sales Contestology is a must read.”
Tom Searcy, Author of Whale Hunting:
How to Land Big Deals and Transform Your Company
Mark Repkin is an incentive and recognition industry leader and consummate mentor. Since the early 1990s, Mark has helped a broad range of companies in the methodology, design and implementation of incentive and recognition programs. Mark also teaches best practices for human performance management and strategic program execution.
Marci Reynolds is a dynamic B2B leader and consultant with an impressive track record of creating go-to-market strategies, building brand awareness, generating high quality leads and stimulating sales revenue. She has applied her sales, marketing and operations leadership skills in management positions with such prestigious companies as Monster.com, Staples and Deluxe Corporation. Marci holds an MBA degree from Bentley University and a B.S. degree in business from Northeastern University. Marci also is a Six Sigma Greenbelt.
Sue
1 year ago
I was strictly looking for sales contest themes when came across this book. Thank goodness I did. It put things into perspective before I launched the contest. I must admit that I almost fell into the trap of having only one winner. By designing the contest using the ideas in the book, it really helped me run a contest that our reps loved and produced so great results. Thank you MArk and Marcy for the information.
Raul Z.
1 year ago
found on LinkedIn. just read it. really good insight! i love the “move the middle” sectioin (pg23)